PRIVACY POLICY

ASAI Hotels (“we“, “our“, “ours” and “us“) takes the issue of safeguarding your privacy seriously.
Our privacy policy (“Privacy Policy“) describes the following:

  • what data or information we collect from guests, lessors, lessees, tenants, vendors, suppliers, including prospective or potential ones, and you as well as visitors to asaihotels.com, affiliate and/or third party websites and DusitApp (“Guest”, “you”, “your” and “yours”)
  • the way in which ASAI Hotels uses this data or information to better serve the needs of our Guests

This Privacy Policy has been adopted by all of the distinct legal entities that manage and operate Dusit branded hotels, resorts and residential properties. Those entities include Dusit Thani Public Company Limited, ASAI Holdings Limited and its direct and indirect subsidiaries and affiliates, and all of the separate and distinct legal entities that manage Dusit managed hotels, resorts and residential properties worldwide. References to “we” or “ASAI hotels” throughout this Privacy Policy, depending on the context, refer collectively to those separate and distinct legal entities.

What is Personal Information?

1. To Provide Superior Customer Service to our Guests and Owners

Your Personal Information is collected to assist us in making your reservation and providing the services you request at any of our properties, to ensure we meet your needs while you are staying with us and/or to allow us to contact you in relation to matters that arise from your stay with us. Our goal is to provide you with superior customer service, whether you stay with us once or many times. By keeping certain stay-related Personal Information on file, such as information regarding guest history and itemized spending, Guests have the ability to confirm prior transactions and reconcile statements or invoices.

2. To Keep Our Guests Informed

We may use the Personal Information you provide and that we collect from our business partners to send you newsletters regarding our properties and to advise you of promotions or to inform you of offers or other information that may be of interest to you. In order to do this, your information may be shared with a third party, for example, a customer relationship management company and/or a marketing and communications company. These companies are under contract with ASAI Hotels and are contractually required to protect all Personal Information to which they have access. If you do not wish to receive information from ASAI Hotels, you may indicate your wishes on your registration card when you stay with us or you may advise one of our properties or send an e-mail to: DP@dusit.com

3. For Marketing Research

Finally, we may wish to contact Guests to conduct surveys or focus groups to receive your views of our properties and service delivery. Such information may be collected by a third party under contract with us and they will be contractually required to protect your Personal Information as explained below. Occasionally we will combine information from a number of Guests to better understand trends and Guest expectations. When this occurs, all identifiers are removed and the aggregate information cannot be linked to any specific Guest.

How do we store Personal Information?

1. To Provide Superior Customer Service to our Guests and Owners

Your Personal Information is collected to assist us in making your reservation and providing the services you request at any of our properties, to ensure we meet your needs while you are staying with us and/or to allow us to contact you in relation to matters that arise from your stay with us. Our goal is to provide you with superior customer service, whether you stay with us once or many times. By keeping certain stay-related Personal Information on file, such as information regarding guest history and itemized spending, Guests have the ability to confirm prior transactions and reconcile statements or invoices.

2. To Keep Our Guests Informed

We may use the Personal Information you provide and that we collect from our business partners to send you newsletters regarding our properties and to advise you of promotions or to inform you of offers or other information that may be of interest to you. In order to do this, your information may be shared with a third party, for example, a customer relationship management company and/or a marketing and communications company. These companies are under contract with ASAI Hotels and are contractually required to protect all Personal Information to which they have access. If you do not wish to receive information from ASAI Hotels, you may indicate your wishes on your registration card when you stay with us or you may advise one of our properties or send an e-mail to: DP@dusit.com

3. For Marketing Research

Finally, we may wish to contact Guests to conduct surveys or focus groups to receive your views of our properties and service delivery. Such information may be collected by a third party under contract with us and they will be contractually required to protect your Personal Information as explained below. Occasionally we will combine information from a number of Guests to better understand trends and Guest expectations. When this occurs, all identifiers are removed and the aggregate information cannot be linked to any specific Guest.

What information is not secure?

1. To Provide Superior Customer Service to our Guests and Owners

Your Personal Information is collected to assist us in making your reservation and providing the services you request at any of our properties, to ensure we meet your needs while you are staying with us and/or to allow us to contact you in relation to matters that arise from your stay with us. Our goal is to provide you with superior customer service, whether you stay with us once or many times. By keeping certain stay-related Personal Information on file, such as information regarding guest history and itemized spending, Guests have the ability to confirm prior transactions and reconcile statements or invoices.

2. To Keep Our Guests Informed

We may use the Personal Information you provide and that we collect from our business partners to send you newsletters regarding our properties and to advise you of promotions or to inform you of offers or other information that may be of interest to you. In order to do this, your information may be shared with a third party, for example, a customer relationship management company and/or a marketing and communications company. These companies are under contract with ASAI Hotels and are contractually required to protect all Personal Information to which they have access. If you do not wish to receive information from ASAI Hotels, you may indicate your wishes on your registration card when you stay with us or you may advise one of our properties or send an e-mail to: DP@dusit.com

3. For Marketing Research

Finally, we may wish to contact Guests to conduct surveys or focus groups to receive your views of our properties and service delivery. Such information may be collected by a third party under contract with us and they will be contractually required to protect your Personal Information as explained below. Occasionally we will combine information from a number of Guests to better understand trends and Guest expectations. When this occurs, all identifiers are removed and the aggregate information cannot be linked to any specific Guest.

If I have created a Guest Profile, how is my Personal Information treated?

1. To Provide Superior Customer Service to our Guests and Owners

Your Personal Information is collected to assist us in making your reservation and providing the services you request at any of our properties, to ensure we meet your needs while you are staying with us and/or to allow us to contact you in relation to matters that arise from your stay with us. Our goal is to provide you with superior customer service, whether you stay with us once or many times. By keeping certain stay-related Personal Information on file, such as information regarding guest history and itemized spending, Guests have the ability to confirm prior transactions and reconcile statements or invoices.

2. To Keep Our Guests Informed

We may use the Personal Information you provide and that we collect from our business partners to send you newsletters regarding our properties and to advise you of promotions or to inform you of offers or other information that may be of interest to you. In order to do this, your information may be shared with a third party, for example, a customer relationship management company and/or a marketing and communications company. These companies are under contract with ASAI Hotels and are contractually required to protect all Personal Information to which they have access. If you do not wish to receive information from ASAI Hotels, you may indicate your wishes on your registration card when you stay with us or you may advise one of our properties or send an e-mail to: DP@dusit.com

3. For Marketing Research

Finally, we may wish to contact Guests to conduct surveys or focus groups to receive your views of our properties and service delivery. Such information may be collected by a third party under contract with us and they will be contractually required to protect your Personal Information as explained below. Occasionally we will combine information from a number of Guests to better understand trends and Guest expectations. When this occurs, all identifiers are removed and the aggregate information cannot be linked to any specific Guest.

What information may be exchanged between ASAI Hotels?

1. To Provide Superior Customer Service to our Guests and Owners

Your Personal Information is collected to assist us in making your reservation and providing the services you request at any of our properties, to ensure we meet your needs while you are staying with us and/or to allow us to contact you in relation to matters that arise from your stay with us. Our goal is to provide you with superior customer service, whether you stay with us once or many times. By keeping certain stay-related Personal Information on file, such as information regarding guest history and itemized spending, Guests have the ability to confirm prior transactions and reconcile statements or invoices.

2. To Keep Our Guests Informed

We may use the Personal Information you provide and that we collect from our business partners to send you newsletters regarding our properties and to advise you of promotions or to inform you of offers or other information that may be of interest to you. In order to do this, your information may be shared with a third party, for example, a customer relationship management company and/or a marketing and communications company. These companies are under contract with ASAI Hotels and are contractually required to protect all Personal Information to which they have access. If you do not wish to receive information from ASAI Hotels, you may indicate your wishes on your registration card when you stay with us or you may advise one of our properties or send an e-mail to: DP@dusit.com

3. For Marketing Research

Finally, we may wish to contact Guests to conduct surveys or focus groups to receive your views of our properties and service delivery. Such information may be collected by a third party under contract with us and they will be contractually required to protect your Personal Information as explained below. Occasionally we will combine information from a number of Guests to better understand trends and Guest expectations. When this occurs, all identifiers are removed and the aggregate information cannot be linked to any specific Guest.

What Personal Information may be provided to third parties?

1. To Provide Superior Customer Service to our Guests and Owners

Your Personal Information is collected to assist us in making your reservation and providing the services you request at any of our properties, to ensure we meet your needs while you are staying with us and/or to allow us to contact you in relation to matters that arise from your stay with us. Our goal is to provide you with superior customer service, whether you stay with us once or many times. By keeping certain stay-related Personal Information on file, such as information regarding guest history and itemized spending, Guests have the ability to confirm prior transactions and reconcile statements or invoices.

2. To Keep Our Guests Informed

We may use the Personal Information you provide and that we collect from our business partners to send you newsletters regarding our properties and to advise you of promotions or to inform you of offers or other information that may be of interest to you. In order to do this, your information may be shared with a third party, for example, a customer relationship management company and/or a marketing and communications company. These companies are under contract with ASAI Hotels and are contractually required to protect all Personal Information to which they have access. If you do not wish to receive information from ASAI Hotels, you may indicate your wishes on your registration card when you stay with us or you may advise one of our properties or send an e-mail to: DP@dusit.com

3. For Marketing Research

Finally, we may wish to contact Guests to conduct surveys or focus groups to receive your views of our properties and service delivery. Such information may be collected by a third party under contract with us and they will be contractually required to protect your Personal Information as explained below. Occasionally we will combine information from a number of Guests to better understand trends and Guest expectations. When this occurs, all identifiers are removed and the aggregate information cannot be linked to any specific Guest.

How do I access / revise my Personal Information?

1. To Provide Superior Customer Service to our Guests and Owners

Your Personal Information is collected to assist us in making your reservation and providing the services you request at any of our properties, to ensure we meet your needs while you are staying with us and/or to allow us to contact you in relation to matters that arise from your stay with us. Our goal is to provide you with superior customer service, whether you stay with us once or many times. By keeping certain stay-related Personal Information on file, such as information regarding guest history and itemized spending, Guests have the ability to confirm prior transactions and reconcile statements or invoices.

2. To Keep Our Guests Informed

We may use the Personal Information you provide and that we collect from our business partners to send you newsletters regarding our properties and to advise you of promotions or to inform you of offers or other information that may be of interest to you. In order to do this, your information may be shared with a third party, for example, a customer relationship management company and/or a marketing and communications company. These companies are under contract with ASAI Hotels and are contractually required to protect all Personal Information to which they have access. If you do not wish to receive information from ASAI Hotels, you may indicate your wishes on your registration card when you stay with us or you may advise one of our properties or send an e-mail to: DP@dusit.com

3. For Marketing Research

Finally, we may wish to contact Guests to conduct surveys or focus groups to receive your views of our properties and service delivery. Such information may be collected by a third party under contract with us and they will be contractually required to protect your Personal Information as explained below. Occasionally we will combine information from a number of Guests to better understand trends and Guest expectations. When this occurs, all identifiers are removed and the aggregate information cannot be linked to any specific Guest.

How long is my Personal Information retained?

1. To Provide Superior Customer Service to our Guests and Owners

Your Personal Information is collected to assist us in making your reservation and providing the services you request at any of our properties, to ensure we meet your needs while you are staying with us and/or to allow us to contact you in relation to matters that arise from your stay with us. Our goal is to provide you with superior customer service, whether you stay with us once or many times. By keeping certain stay-related Personal Information on file, such as information regarding guest history and itemized spending, Guests have the ability to confirm prior transactions and reconcile statements or invoices.

2. To Keep Our Guests Informed

We may use the Personal Information you provide and that we collect from our business partners to send you newsletters regarding our properties and to advise you of promotions or to inform you of offers or other information that may be of interest to you. In order to do this, your information may be shared with a third party, for example, a customer relationship management company and/or a marketing and communications company. These companies are under contract with ASAI Hotels and are contractually required to protect all Personal Information to which they have access. If you do not wish to receive information from ASAI Hotels, you may indicate your wishes on your registration card when you stay with us or you may advise one of our properties or send an e-mail to: DP@dusit.com

3. For Marketing Research

Finally, we may wish to contact Guests to conduct surveys or focus groups to receive your views of our properties and service delivery. Such information may be collected by a third party under contract with us and they will be contractually required to protect your Personal Information as explained below. Occasionally we will combine information from a number of Guests to better understand trends and Guest expectations. When this occurs, all identifiers are removed and the aggregate information cannot be linked to any specific Guest.

How will I know if there are changes to this Policy?

1. To Provide Superior Customer Service to our Guests and Owners

Your Personal Information is collected to assist us in making your reservation and providing the services you request at any of our properties, to ensure we meet your needs while you are staying with us and/or to allow us to contact you in relation to matters that arise from your stay with us. Our goal is to provide you with superior customer service, whether you stay with us once or many times. By keeping certain stay-related Personal Information on file, such as information regarding guest history and itemized spending, Guests have the ability to confirm prior transactions and reconcile statements or invoices.

2. To Keep Our Guests Informed

We may use the Personal Information you provide and that we collect from our business partners to send you newsletters regarding our properties and to advise you of promotions or to inform you of offers or other information that may be of interest to you. In order to do this, your information may be shared with a third party, for example, a customer relationship management company and/or a marketing and communications company. These companies are under contract with ASAI Hotels and are contractually required to protect all Personal Information to which they have access. If you do not wish to receive information from ASAI Hotels, you may indicate your wishes on your registration card when you stay with us or you may advise one of our properties or send an e-mail to: DP@dusit.com

3. For Marketing Research

Finally, we may wish to contact Guests to conduct surveys or focus groups to receive your views of our properties and service delivery. Such information may be collected by a third party under contract with us and they will be contractually required to protect your Personal Information as explained below. Occasionally we will combine information from a number of Guests to better understand trends and Guest expectations. When this occurs, all identifiers are removed and the aggregate information cannot be linked to any specific Guest.

How Is Personal Information affected by business transfers?

1. To Provide Superior Customer Service to our Guests and Owners

Your Personal Information is collected to assist us in making your reservation and providing the services you request at any of our properties, to ensure we meet your needs while you are staying with us and/or to allow us to contact you in relation to matters that arise from your stay with us. Our goal is to provide you with superior customer service, whether you stay with us once or many times. By keeping certain stay-related Personal Information on file, such as information regarding guest history and itemized spending, Guests have the ability to confirm prior transactions and reconcile statements or invoices.

2. To Keep Our Guests Informed

We may use the Personal Information you provide and that we collect from our business partners to send you newsletters regarding our properties and to advise you of promotions or to inform you of offers or other information that may be of interest to you. In order to do this, your information may be shared with a third party, for example, a customer relationship management company and/or a marketing and communications company. These companies are under contract with ASAI Hotels and are contractually required to protect all Personal Information to which they have access. If you do not wish to receive information from ASAI Hotels, you may indicate your wishes on your registration card when you stay with us or you may advise one of our properties or send an e-mail to: DP@dusit.com

3. For Marketing Research

Finally, we may wish to contact Guests to conduct surveys or focus groups to receive your views of our properties and service delivery. Such information may be collected by a third party under contract with us and they will be contractually required to protect your Personal Information as explained below. Occasionally we will combine information from a number of Guests to better understand trends and Guest expectations. When this occurs, all identifiers are removed and the aggregate information cannot be linked to any specific Guest.

What laws apply to this Privacy Policy?

1. To Provide Superior Customer Service to our Guests and Owners

Your Personal Information is collected to assist us in making your reservation and providing the services you request at any of our properties, to ensure we meet your needs while you are staying with us and/or to allow us to contact you in relation to matters that arise from your stay with us. Our goal is to provide you with superior customer service, whether you stay with us once or many times. By keeping certain stay-related Personal Information on file, such as information regarding guest history and itemized spending, Guests have the ability to confirm prior transactions and reconcile statements or invoices.

2. To Keep Our Guests Informed

We may use the Personal Information you provide and that we collect from our business partners to send you newsletters regarding our properties and to advise you of promotions or to inform you of offers or other information that may be of interest to you. In order to do this, your information may be shared with a third party, for example, a customer relationship management company and/or a marketing and communications company. These companies are under contract with ASAI Hotels and are contractually required to protect all Personal Information to which they have access. If you do not wish to receive information from ASAI Hotels, you may indicate your wishes on your registration card when you stay with us or you may advise one of our properties or send an e-mail to: DP@dusit.com

3. For Marketing Research

Finally, we may wish to contact Guests to conduct surveys or focus groups to receive your views of our properties and service delivery. Such information may be collected by a third party under contract with us and they will be contractually required to protect your Personal Information as explained below. Occasionally we will combine information from a number of Guests to better understand trends and Guest expectations. When this occurs, all identifiers are removed and the aggregate information cannot be linked to any specific Guest.

To whom do I direct questions or concerns regarding this Privacy Policy?

1. To Provide Superior Customer Service to our Guests and Owners

Your Personal Information is collected to assist us in making your reservation and providing the services you request at any of our properties, to ensure we meet your needs while you are staying with us and/or to allow us to contact you in relation to matters that arise from your stay with us. Our goal is to provide you with superior customer service, whether you stay with us once or many times. By keeping certain stay-related Personal Information on file, such as information regarding guest history and itemized spending, Guests have the ability to confirm prior transactions and reconcile statements or invoices.

2. To Keep Our Guests Informed

We may use the Personal Information you provide and that we collect from our business partners to send you newsletters regarding our properties and to advise you of promotions or to inform you of offers or other information that may be of interest to you. In order to do this, your information may be shared with a third party, for example, a customer relationship management company and/or a marketing and communications company. These companies are under contract with ASAI Hotels and are contractually required to protect all Personal Information to which they have access. If you do not wish to receive information from ASAI Hotels, you may indicate your wishes on your registration card when you stay with us or you may advise one of our properties or send an e-mail to: DP@dusit.com

3. For Marketing Research

Finally, we may wish to contact Guests to conduct surveys or focus groups to receive your views of our properties and service delivery. Such information may be collected by a third party under contract with us and they will be contractually required to protect your Personal Information as explained below. Occasionally we will combine information from a number of Guests to better understand trends and Guest expectations. When this occurs, all identifiers are removed and the aggregate information cannot be linked to any specific Guest.

ASAI HOTELS +66 2200 9999
ASAI

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