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CURATED LOCAL KNOWLEDGE

The Journal

Explore travel the ASAI way and discover stories, flavours and secrets from our global locales. Dive in, sneak behind the scenes and be part of the adventure.


Meet the Locals

Walking and Talking with Chinatown-born Somchai Kwangtongpanich

"Chinatown is a very messy and chaotic place, and it’s impossible to describe what it’s like in one go. Whenever someone asks me to talk about Chinatown, I would always encourage them to experience it for themselves".

Behind the scenes

The New Normal of Bangkok Hospitality

While there is still a tough road ahead in the fight against Covid-19, we can take comfort that much is being done to curb the risk of infection as Bangkok hospitality adjusts to the new normal.

2020
Behind the scenes

Waste to Worth: Turning leftover Cacao Husks into Chocolate Tea

The teams from ASAI and Kad Kokoa hosted a fun session on how to transform those husks into healthy and subtly chocolatey cacao tea.

Meet the Locals

Getting Down to Earth with Suan Sampran Man, Arrut

With an interest in health and a desire to make a difference, which wasn’t being fulfilled by various jobs in Bangkok, he returned to the family business in 2005 with a grand vision to pioneer organic farming in Thailand.

2020
Behind the scenes

Waste To Worth: SuperBee Wax Wraps for Your Kitchen Leftovers

Waste To Worth: SuperBee Wax Wraps for Your Kitchen Leftovers. We teamed up with SuperBee.me.

Meet the Locals

Introducing ASAI Bangkok Chinatown

With our upcoming opening set to shake up Bangkok’s most up-and-coming neighbourhood, we thought you might appreciate a little rundown of what’s in the new locale.

2020
Bottle up your local charm
Behind the scenes

Bottle Up Your Local Charm

ASAI invites you to take your spark of inspiration and turn it into a design for our new water bottles.

Man-Made Disaster Exhibition Tackles Patriarchy And The Planet.

Behind the scenes

Waste To Worth x Kamonart Turning Waste Textiles Into Bottle Holders

It’s no secret that a culture of fast fashion is a massive factor in our growing landfills. Addressing the problem is The Fashion Revolution.

2020
Meet the Locals

From Root to Cup with Lee Ayu Chuepa from Akha Ama Coffee

At ASAI, our favourite things are minimising environmental impact and supporting local artisans. Meet Lee Ayu Chuepa, founder of Akha Ama Coffee, and get an insight into his groundbreaking farming practices and philosophy.

Behind the scenes

Waste To Worth : Recycle Your Scrap Paper

At ASAI, we’re always looking for ways to reduce our impact and we take our cues from local experts. If we can make it fun too, that’s even better.

2020
Meet the Locals

Sustainability in the City with Anak of Patom Organic Living

In addition to family initiatives including Sookjai Foundation, Anak established Patom, a gorgeous urban oasis of a cafe space, built from reclaimed materials, where city dwellers can access the sustainable and organic products.

Behind the scenes

Waste To Worth: Soap Making by Recycling Cooking Oil

ASAI Hotels, Bangkok Soap Opera, and Patom Organic Living teamed up to host a fun session on how to recycle cooking oil from Dusit Thani Bangkok by turning it into jam soap.

2020

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