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CURATED LOCAL KNOWLEDGE

The Journal

Explore travel the ASAI way and discover stories, flavours and secrets from our global locales. Dive in, sneak behind the scenes and be part of the adventure.


Behind the scenes

The Hamlet Pop-up at ASAI Chinatown: A space for meaningful interactions.

At ASAI we want to take chances like this to create spaces for meaningful interactions, to provide a platform for local talent and a chance for festival goers to experience it firsthand. So you see, collaboration is at the heart of everything we do.

Meet the Locals

Meet The Dynamic Dining Duo: Jarrett & Paolo, the men behind the menu at JAM JAM Eatery & Bar

With ASAI Bangkok Chinatown now open, we’re excited to tell you all about JAM JAM Eatery & Bar and its menu, curated by Paolo Vitaletti and Jarrett Wrisley. Here are the two legendary chefs on the restaurant’s concept, and how it’s connected to our vision of sustainability in the community.

2020
Meet the Locals

Designing a Neighbourhood-Inspired Hotel with Wit Chong

We believe in living local and that idea is reflected perfectly in the neighbourhood-inspired design. With its mixed cultural style, the hotel will inspire each visitor differently, according to their background and attitude.

Meet the Locals

Walking and Talking with Chinatown-born Somchai Kwangtongpanich

"Chinatown is a very messy and chaotic place, and it’s impossible to describe what it’s like in one go. Whenever someone asks me to talk about Chinatown, I would always encourage them to experience it for themselves".

2020
Meet the Locals

Meet The Locals: From Bean To Bar, Kad Kokoa Are Crafting Thai Chocolate Culture

Hear the story why did two full-time lawyers and investment managers give up their careers for a bean?

Behind the scenes

Waste to Worth: Turning leftover Cacao Husks into Chocolate Tea

The teams from ASAI and Kad Kokoa hosted a fun session on how to transform those husks into healthy and subtly chocolatey cacao tea.

2020
Meet the Locals

Introducing Simona Meesaiyati, the Winner of Our Bottle Up Your Local Charm Competition.

If people had a super stylish water bottle, maybe they’d buy fewer disposable plastic ones.

Behind the scenes

Waste To Worth: SuperBee Wax Wraps for Your Kitchen Leftovers

Waste To Worth: SuperBee Wax Wraps for Your Kitchen Leftovers. We teamed up with SuperBee.me.

2020
Behind the scenes

Waste To Worth: Refresh Your Fashion with Silkscreening

By now, we all know Fast Fashion is having a negative impact on the environment and we are always looking for ways to repurpose, up cycle and refresh our stuff, rather than ditching it and buying something new.

Bottle up your local charm
Behind the scenes

Bottle Up Your Local Charm

ASAI invites you to take your spark of inspiration and turn it into a design for our new water bottles.

2020

Man-Made Disaster Exhibition Tackles Patriarchy And The Planet.

Meet the Locals

Let’s Talk about Natural Soap Making with Maria from Bangkok Soap Opera

Meet the ever effervescent Maria, a total guru on sustainable living, with a passion for all things eco-friendly.

Meet the Locals

From Root to Cup with Lee Ayu Chuepa from Akha Ama Coffee

At ASAI, our favourite things are minimising environmental impact and supporting local artisans. Meet Lee Ayu Chuepa, founder of Akha Ama Coffee, and get an insight into his groundbreaking farming practices and philosophy.

2020
Behind the scenes

Sustainability Through Design “The Hamlet” by ASAI Hotels

In December 2018, Team ASAI created The Hamlet at Wonderfruit as a living, breathing example of our values, and we want to give you a peek behind the scenes to see how we did it.

Meet the Locals

Sustainability in the City with Anak of Patom Organic Living

In addition to family initiatives including Sookjai Foundation, Anak established Patom, a gorgeous urban oasis of a cafe space, built from reclaimed materials, where city dwellers can access the sustainable and organic products.

2020
Behind the scenes

Our Carbon Neutral Brand Launch

We don’t like to brag, but we’re all about sustainability at ASAI. From minimising plastic and waste to collaborating with the community to support local businesses

Follow us @ASAIhotels and stay inspired.

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