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CURATED LOCAL KNOWLEDGE

The Journal

Explore travel the ASAI way and discover stories, flavours and secrets from our global locales. Dive in, sneak behind the scenes and be part of the adventure.


Behind the scenes

Revealing the hidden workings of ASAI Bangkok Chinatown

ASAI is all about building local communities and collaborating with the talents around us. We’re merging local culture with our design by sharing knowledge and ideas.

Meet the Locals

Designing a Neighbourhood-Inspired Hotel with Wit Chong

We believe in living local and that idea is reflected perfectly in the neighbourhood-inspired design. With its mixed cultural style, the hotel will inspire each visitor differently, according to their background and attitude.

2020
Behind the scenes

The New Normal of Bangkok Hospitality

While there is still a tough road ahead in the fight against Covid-19, we can take comfort that much is being done to curb the risk of infection as Bangkok hospitality adjusts to the new normal.

Meet the Locals

Meet The Locals: From Bean To Bar, Kad Kokoa Are Crafting Thai Chocolate Culture

Hear the story why did two full-time lawyers and investment managers give up their careers for a bean?

2020
Meet the Locals

Getting Down to Earth with Suan Sampran Man, Arrut

With an interest in health and a desire to make a difference, which wasn’t being fulfilled by various jobs in Bangkok, he returned to the family business in 2005 with a grand vision to pioneer organic farming in Thailand.

Meet the Locals

Introducing Simona Meesaiyati, the Winner of Our Bottle Up Your Local Charm Competition.

If people had a super stylish water bottle, maybe they’d buy fewer disposable plastic ones.

2020
Meet the Locals

Introducing ASAI Bangkok Chinatown

With our upcoming opening set to shake up Bangkok’s most up-and-coming neighbourhood, we thought you might appreciate a little rundown of what’s in the new locale.

Behind the scenes

Waste To Worth: Refresh Your Fashion with Silkscreening

By now, we all know Fast Fashion is having a negative impact on the environment and we are always looking for ways to repurpose, up cycle and refresh our stuff, rather than ditching it and buying something new.

2020

Man-Made Disaster Exhibition Tackles Patriarchy And The Planet.

Behind the scenes

Waste To Worth x Kamonart Turning Waste Textiles Into Bottle Holders

It’s no secret that a culture of fast fashion is a massive factor in our growing landfills. Addressing the problem is The Fashion Revolution.

Meet the Locals

Let’s Talk about Natural Soap Making with Maria from Bangkok Soap Opera

Meet the ever effervescent Maria, a total guru on sustainable living, with a passion for all things eco-friendly.

2020
Behind the scenes

Waste To Worth : Recycle Your Scrap Paper

At ASAI, we’re always looking for ways to reduce our impact and we take our cues from local experts. If we can make it fun too, that’s even better.

Behind the scenes

Sustainability Through Design “The Hamlet” by ASAI Hotels

In December 2018, Team ASAI created The Hamlet at Wonderfruit as a living, breathing example of our values, and we want to give you a peek behind the scenes to see how we did it.

2020
Behind the scenes

Waste To Worth: Soap Making by Recycling Cooking Oil

ASAI Hotels, Bangkok Soap Opera, and Patom Organic Living teamed up to host a fun session on how to recycle cooking oil from Dusit Thani Bangkok by turning it into jam soap.

Behind the scenes

Our Carbon Neutral Brand Launch

We don’t like to brag, but we’re all about sustainability at ASAI. From minimising plastic and waste to collaborating with the community to support local businesses

2020

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