L
I
V
E
L
O
C
A
L
ENTERTAINMENT 
SOCIAL 
ASPIRATION 
TASK-DRIVEN 
DISCOVERY To understand people we have to understand their intentions. Travellers nowadays seek local and meaningful experiences in which can be manifested through social interactions, sense of discovery, entertainment, aspiration, and they are task-orientated.
As hotel owners and property developers ourselves, we then use our owner’s perspective to balance risks and costs to increase return. Above all, we build and operate our hotels with longevity in mind, where profit and purpose go hand-in-hand.
Our efficient guestroom, public area, and back-of-house planning reduces the required square meterage. Moreover, ASAI’s standardised modular guestrooms allow a fast roll-out, for reduced development time and cost.
This is the key component to our success, because it means we create nearly twice the number of guestrooms over a smaller floor area than traditional upper-midscale hotels.
With streamlined operations and a lean team, we focus on centralisation and shared services with Dusit International, which lowers our operating and fixed costs.
Through the well-established and dedicated training of Dusit Education, we have both offline and online infrastructure and resources to prepare our staff to excel in all areas of hospitality management.
10% of Your Room Booking 
10% Discount on Food & Drinks 
Flexible Check-Out