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In December 2018, Team ASAI created The Hamlet at Wonderfruit as a living, breathing example of our values, and we want to give you a peek behind the scenes to see how we did it.

Wonderfruit is an annual festival of food, music, art and ideas, created to inspire participants to explore the adventure of living sustainably. At ASAI, we’re all about bringing people together and finding fun ways to reduce our impact on the environment, so building a camp at Wonderfruit was a no-brainer. 

The Hamlet was a multi-level structure, with places to eat, drink, lounge and dance. Every step of its concept and execution was rooted in recycling and reuse, with all inputs and outputs planned to be as environmentally friendly as possible.


All the operations and processes were implemented to minimise energy consumption, space and materials while maximising the representation of local identities through design elements, traditions and flavours.

The framework was built from bamboo, which is not only sustainable but also an icon of Thai culture. The fabric shades were recycled bedsheets, tie-dyed by local artisans. Comfy cushions and signature Thai triangle pillows were sourced from or sewed by locals too. 


Then with the structure in place, we filled it with a community. With drinks from bars and brands we love, food from a heritage restaurant in Yangon (where ASAI will soon be opening) and DJs from our neighbourhood, we created a platform for local talent and a chance for festival goers to experience it firsthand.  

But don’t just take our word for it; check out the recap video to see for yourself.

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