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Introducing the First Restaurant from ASAI: JAM JAM Eatery & Bar


ASAI Bangkok Chinatown is a lifestyle hotel in the heart of one of the best Chinatowns in the world. Just steps from our door, you’ll find markets, world famous street food, hidden bars, art, history and culture. In moments, you’re on Yaowarat Road, the main artery of Bangkok’s Chinatown, abuzz with authentic sights, sounds and smells to explore, and within easy reach of the rest of the city. 

The heart of ASAI Chinatown is our hub on the fourth floor, where communities and travellers can come together to eat, work, play and connect. When it comes to dining, we’re all about life’s simple pleasures: bringing people together over great food and drinks. Which brings us to….

JAM JAM Eatery & Bar

Your new favourite casual dining hotspot puts you at ease; just pull up a chair and take your time choosing from western comfort foods and Asian favourites. As a platform for local deliciousness to shine, JAM JAM Eatery & Bar offers a seasonal farm-driven menu curated in a colourful collaboration between our executive chefs and some of Bangkok’s best loved cooks.

Paolo Vitaletti and Jarrett Wrisley, the brains behind Appia, Peppina and Soul Food Mahanakorn restaurants, bring an authentic culinary experience to ASAI Chinatown. The dynamic dining duo have designed comforting dishes influenced by Asian and international flavours, using the freshest ingredients possible, lots of them picked from the exclusive on-site organic garden.

From 6:30am to 10:30am, JAM JAM serves hearty, wholesome breakfast dishes like Avocado toast, made with house-baked multigrain bread, ripe avocado, grilled-corn salsa, toasted rice and a poached egg, and fun interpretations of western classics, like ‘Chinatown’ Benedict, made with Yaowarat smoked duck, XO hollandaise, poached egg and an English muffin. What a way to start the day!

Then there’s all-day dining at JAM JAM, with comfort dishes done right. Take the super vibrant Roots and Grains — wood-roasted organic beets with red onion, mandarin orange vinaigrette, barley, toasted seeds and nuts, or the fulfilling stir-fried Chinatown noodles — fresh egg noodles stir-fried with crab and lobster, spring onions, chili, garlic, colatura d’alici and coriander. And those are just two exmaples. 

Coming soon as a seasonal surprise dinner, our in-house Executive Chef is working on a pop-up concept focused on her passion for Vietnamese cuisine, starring fresh ingredients from the on-site organic garden.

At ASAI, our favourite things are minimising environmental impact and supporting local artisans. With that in mind, we’ve designed our transforming bar concept where, in the morning, the expert team of baristas will take the stage to serve organic coffee from Akha Ama and organic teas sourced from local producers. Ask for a signature coffee designed by Khun Lee from Akha Ama. In the afternoon, the bar shifts towards locally inspired cocktails, natural and biodynamic wine from Wine Garage, plus your choice of craft beer and sake. You can also pair your favourite glass with our tasty local bar snacks. 

Specially for beer fans, ASAI-branded craft beer, Chai Lane (which means “mangroves” in Thai) is a forward-thinking, ecologically responsible, and consciously curated craft beer. It’s a refreshing, palate-cleansing pilsner with notes of fresh coconut on the nose, finishing dry with a subtle sweetness in your mouth. This delicious pale lager has a smooth mouthfeel and is perfect for thirst quenching after a day of exploring. Plus, through each purchase of Chai Lane, we give back to our precious habitats: a percentage of the proceeds goes to a foundation that protects marine and coastal resources.

Bonus: besides the restaurant concept JAM JAM Eatery & Bar also offers Grab & Go bites for inhouse guests and visitors, so you can pick up a tasty selection of daily-made salads, fresh-pressed juices, sandwiches and pastries by Dusit Gourmet and Kauai, plus a variety of snacks, soft drinks, iced coffees and teas.

Whether you want to chill all day or you’re in a rush, there’s something for you here. When local culinary talents get into a jam session, the result is a menu of comforting yet creative dishes and drinks inspired by authentic recipes from around the world. Tune in to sample the flavours in the mix at JAM JAM Eatery & Bar.

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